GEN Z SPENDS TO ENRICH, NOT ESCAPE

Gen Z Spends to Enrich, Not Escape

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, monetary success followed a familiar pattern: gain gradually, conserve aggressively, acquire a home, and plan for retired life. Yet Gen Z is approaching money with a fresh point of view. As opposed to focusing only on lasting accumulation, this generation is prioritizing equilibrium,

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